The university conducted an extensive market survey prior to the designing of the programme where critical gaps in the technical development and training in the field of media and communication were identified. These included;
The Bachelor of Arts in Mass Media and Communication BA (MMC) programme was designed to fill the gaps identified.
Why study the programme
The BA (MMC) programme is designed to recognize that its graduates will; inter alia.
a) Have strong technical and analytical skills that will:
b) Design and implement media & communication solutions that enhance media organizational performance.
c) Exhibit strong ethical principles, values and virtues.
Media and communications have never before been considered as important as now. Their role is so vital that even the society in which we live in has been called ‘information’ or ‘network’ society to underline the importance of media and communications. The age of globalisation is marked by rapidly developing communications technologies. The rapid growth in the information industry and digital communications increases the demand for professionals and heightens the shortage of educators and trainers in these fields. Hence the Bachelor of Arts in Mass Media and Communication BA (MMC) which intends to meet the competences, enhance innovativeness and creativity, and to address identified gaps in media & communication technical skills development in the following areas: -
The course incorporates technology to meet the demands of the current job market and anticipated continued influence of digital age in the media & communication industry.
The programme is customized to provide opportunities to those individuals interested in developing careers in Journalism and mass communication. The programme is designed to enable students to identify, probe, examine and act in response to tactical and strategic issues of concern to journalism and mass communication in a variety of practical contexts within local and international media.
a. KCSE or equivalent certificate with a minimum of C+ and grade C+ (plus) in both English and Kiswahili or similar grades in an equivalent examination approved by the University Senate.
b. KCSE with a C (Plain) or KCE Division II Plus a Diploma (Distinction/Credit –from a recognized institution) or Equivalent and a C plain in both Kiswahili and English Language.
c. KCSE with a C (Minus) or KCE Division III plus a certificate and a Diploma with minimum pass (Credit) from a recognized institution or Equivalent;
d. A level (2 principal passes and 1 subsidiary pass) or Equivalent
e. Diploma in a related discipline from an institution recognized by the University Senate and a minimum of C- at KCSE. Diploma graduates may be eligible for credit transfers on application as spelt out by the University’s credit transfer policy.
f. A graduate with a first Degree in any field from a recognized institution with a minimum of Second Class Honours (upper division) OR Second Class Honours (lower division) plus one year working experience in a related field.
d) 184.108.40.206 Entry via University Bridging
i. A holder of KCSE certificate or equivalent with a minimum of C+ and lacking clusters subjects, Kiswahili and English languages as in (i) above. The Candidate must score at least a C minus in the subject he/she is bridging as offered by Mount Kenya University.
ii. A holder of KACE certificate or equivalent with minimum of two principals and lacking O level clusters subject grades i.e. English & Kiswahili .The candidate must score in the subject in which he/she is bridging as offered by Mount Kenya University.
e) 220.127.116.11 Entry via Pre-university Programme
i) Diploma graduates in related field from a recognized institution
ii) A holder of KCSE certificate or equivalent with a mean aggregate of C (plain) and C (plain) in Kiswahili and English.ie 6 months.